The Power of QA in Marketing Operations: What 5 Years Taught Me
Before I ever laid my eyes on a Marketo instance, I worked in marketing and product development where quality assurance (QA) was an integral part of my daily responsibilities. Transitioning into the...
View ArticleHow AI is Revolutionizing Marketing Operations with Adobe Sensei and Marketo
Marketing has always been an ever-evolving industry, driven by the relentless pursuit of innovation and cutting-edge technology. As we continue to navigate the rapidly changing digital landscape, the...
View ArticleHow to Build a World-Class Marketing Operations Team in 2023
57.45% expect their marketing operations teams to grow in 2023 (2023 Marketo User Study). As marketing operations teams continue to grow, it’s more important than ever to ensure your team is scaling...
View ArticleHow to Diagnose and Treat Your Marketo Lead Lifecycle
A broken Marketo-CRM lifecycle endangers the entire enterprise revenue engine. Oftentimes marketing operations professionals are the first to feel lifecycle issues through lead tracking and...
View ArticleUnleash the Power of AI for Marketo Landing Page Template Creation: A...
Ever wondered if AI can lend a helping hand in your marketing operations strategy? With a dash of coding skills and a pinch of creative prompting, it definitely can! Though AI has not yet reached the...
View ArticleHow to Keep Your Marketo Instance Squeaky (In Three Steps!)
The importance of a clean and well-maintained instance is immeasurable – email performance metrics may suffer when you don’t consistently monitor and clean your data. Not to mention, some instances...
View ArticleMERGE Launches Marketo Reporting Dashboards
Marketo reporting dashboards, developed by MERGE’s BI experts, aim to empower marketing operations teams with actionable data on campaign and database performance.
View ArticleThe Future of Marketo Engage: Insights and Trends from the 2023 Marketo User...
A host of changes to the marketing operations spaces has been introduced in 2023. With a key theme being doing more with less due to the unpredictable nature of the market and teams rethinking which...
View Article5 Things Every Marketing Operations Team Needs
Now more than ever, marketing operations teams are focused on being effective as revealed in our 2023 Marketo User Study. As the market continues to shift, more teams are shrinking, as are their...
View ArticleHow to Develop a Product-Scoring Model
While lead-scoring strategies are well-documented, information on implementing a product-scoring model can be scarce. In this article, we will provide you with a step-by-step guide on how to develop a...
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