Top Marketo Agency Perkuto Announces Workato Automation League Gold Partner...
Perkuto Expands Marketing Automation Consulting to Incl
View ArticleHow to Automate your Biggest Process Pain Points with Workato
Leverage Perkuto's CRISP Framework to define and evaluate the work your teams are doing, synthesize them into initiatives, prioritize which improvements you are going to work on, and then implement...
View ArticleNewsela uses Workato to Automate Daily Product Emails and Empower Creativity
In 2020, Newsela made the decision to invest deeper in their daily email by selecting Workato as their tool of choice, the leading integration-led automation platform. As a Workato partner, Perkuto was...
View Article5 Marketing Operations Steps to Streamline Campaign Requests
It can be challenging to orchestrate campaigns whether you’re a large enterprise organization, a high-growth start-up, or a hybrid of the two. It goes without saying that marketing operations teams and...
View Article5 Resources Every Marketing Operations Pro Should Know About
We asked our Marketo consulting team for their go-to marketing automation resources, whether it’s groups, podcasts, forums, or even Slack channels. No matter what medium you prefer, this list offers a...
View ArticlePerkuto Obtains Their SOC 2 Type 1 Report
In an ongoing effort to increase their data security, Perkuto is proud to announce they have completed their SOC 2 Type 1 Report, completed by A-LIGN. This report represents Perkuto’s commitment to...
View ArticleHow to Build Your Marketing Operations Team with Marketo Talent
We recently chatted with our recruiting team to learn their perspectives when it comes to sourcing Marketo talent - what are the most effective ways to find Marketo talent, what do these individuals...
View ArticleWhat Makes Perkuto a Better Workplace?
Day in and day out, we have the privilege of meeting incredible talent to add to our ever-growing team. From finding a match in values and culture to ensuring the candidate’s long-term career ambitions...
View ArticleWhat is Marketing Operations?
Today, we’re diving into marketing operations - from reviewing the basics and highlighting the most effective tools you’ll use to implementation strategies at your organization, this blog will serve as...
View ArticleHow Perkuto Helped a High-Growth FinTech Company Fully Leverage Their Marketo...
Imagine you’ve recently made the investment in a professional camera. One with all the bells and whistles - optical zoom lens, sensors, and other features you’re still getting the gist of. Sure, this...
View ArticleThe Story of How Mike Rizzo Turned MO Pros into a Thriving Community of...
If you work in marketing operations, there’s a good chance you’ve heard of MO Pros, or better yet, you’re a MO Pros member yourself. MO Pros is a staple for marketing operations professionals who are...
View ArticleMOps Talent Crisis: 5 Ways to Stay Ahead of the Curve
Marketing operations is booming as a functional role in enterprise and high-growth organizations. With more organizations investing in digital-first strategies and marketing automation, we’ve been...
View ArticleOur New Chapter: Uniting with MERGE
We’re excited to announce we’ve united with MERGE, a premium storytelling technology company that promotes health, wealth and happiness. By uniting with MERGE, we’ll expand their marketing operations...
View ArticlePlanning Your 2022 Budget? Keep These Three Things in Mind
With 13 years of experience under our belt working with marketing operations teams in high-growth and enterprise-level businesses, we’ve been able to recognize common needs, and a few overlooked areas,...
View ArticleCampaign Operations is Broken – We Built Jeto to Fix it
We’ve all been there - spending way too much time tracking down missing information, waiting for replies, endless copy-pasting, and other repetitive tasks. These are the elements of campaign operations...
View ArticleHow to Build Your Visionary Marketing Operations Roadmap
76 percent of marketing leaders are not able to fully maximize the impact of their marketing initiatives while also being efficient, according to a 2020 Gartner survey. This may lead you to wonder:...
View ArticleWhen Faced with a Deadline-Driven, Complex Marketo Integration — Mendix...
When Mendix had to pivot their 2020 annual flagship event from in-person to virtual, their team was presented with the opportunity to reach more people, but had the challenge of delivering an...
View ArticleAutomation Experts Gather for the First Workato on the Rocks Event
What happens when you gather a group of marketing automation experts, leading marketing operations teams, and a mixologist? Meet Workato on the Rocks, a virtual event that shares the art of the...
View ArticleHow Highway Education is Creating a Path for Disadvantaged Groups in...
A staggering two-thirds of businesses across the globe are struggling to hire, despite many organizations reporting their highest hiring intentions, according to a survey by ManpowerGroup. For...
View ArticleHow Life Sciences is Unlocking the Power of Marketing Automation
In a recent survey by Econsultancy, 80 percent of respondents under 35 would consider Amazon, Google, and others for healthcare coverage. It’s no secret that the healthcare industry in the United...
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